The movement towards sustainable seafood is about solutions for our oceans. Choosing sustainable seafood is a simple and effective action that you can take every time you eat at a restaurant or buy seafood. Whether you are an individual shopping for your family, a chef buying for your restaurant, or a supplier sourcing from fishing communities, your choices count. Voting with your wallet sends a strong signal to government and industry leaders, telling them that you support responsible stewardship of our natural marine resources.
We understand that choosing sustainable seafood can be challenging, that's why SeaChoice has created easy-to-use products that help you identify the best seafood choices and find information about the fisheries that you support with your purchasing. This is the first time that information has been compiled for Canadians about our domestic fisheries and the seafood we import.
The ultimate solutions will require all of us-governments, industry, retailers and individuals-to take responsibility for changing our approach to seafood and fishing. We hope you will choose to be part of the solution.
Comprehensive National Seafood Program
SeaChoice is a comprehensive seafood markets program with the primary goal of realizing sustainable fisheries in Canada and abroad. We use the best available science, strategic communications and partnerships to mobilize sustainable seafood markets via six main programs:
1. Research – To assess the status of fish stocks and the structure of the seafood supply
chain.
2. Industry outreach – Support for members of the supply line who would like to embrace
sustainable sourcing.
3. Public education – Empowering consumers to promote conservation through their choices at restaurants and retail stores.
4. Retail partnerships – Working with major Canadian retailers to promote sales of sustainable seafood.
5. Strategic communications – Clear, effective and targeted communications.
6. Dialogue with government – Reforming fisheries policy to reflect scientific best fisheries practices, providing protection for threatened and endangered fish stocks and their habitat.
Visit the Seachoice website to download Canada's Seafood Guide.
CPAWS - British Columbia Chapter